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...defaulted to sending the posting to everyone. "I still shudder over that one," she says. And because advertisements are slickly intertwined with the apps - they often use the exact same font and graphics - it's easy to inadvertently click one by mistake. David King, CEO of Green Patch in San Mateo, Calif., says about 5% of the hundred or so e-mails his company receives from users each day are from people who are "confused...

Author: /time Magazine | Title: Suffering From Facebook Fatigue? | 4/16/2008 | See Source »

...creators insist that people actually enjoy the invitations. "It is something very positive," says Vikas Gupta, an Amazon.com alum who created both the popular Send Good Karma and Hug Me apps, and runs his start-up Jambool out of a spare bedroom in San Francisco's South of Market district. "It is a positive action that people like sending to their friends...

Author: /time Magazine | Title: Suffering From Facebook Fatigue? | 4/16/2008 | See Source »

Last month, San Francisco’s ban on the polyethylene plastic bag—cheap, convenient, and 100 percent recyclable—celebrated its first anniversary (although it has only been in effect since September). The ban banished the bags from 50 of San Francisco’s largest supermarkets and has reportedly reduced usage by five million bags so far. In its place: Government-mandated paper bags, compostable plastic, and reusable canvas sacks...

Author: By Juliet S. Samuel | Title: Unsustainable Environmentalism | 4/16/2008 | See Source »

...order to stop consumers from making the wrong choice for the environment. But those responsible for the ban didn’t seem to quite understand what that meant: “We’re not taking away any choices,” said Mark Westlund of the San Francisco Environmental Department. Pressed, he switched from denial to paternalism: “We’ve taken away a choice that is a detrimental choice...

Author: By Juliet S. Samuel | Title: Unsustainable Environmentalism | 4/16/2008 | See Source »

...sure way to stop progress in its tracks. Modern plastic bags are the most environmentally friendly yet: They thinned down a third between 1977 and 1990, and have even started to appear in biodegradable form (at least these compostable bags are exempt from the San Francisco ban). Banning the product removes the incentive to improve it, just as it discourages individuals from educating themselves about their choices. Environmentalists need to reflect upon these long-term consequences before they charge in with sledgehammers to kill flies. Their current mentality—“for your own good?...

Author: By Juliet S. Samuel | Title: Unsustainable Environmentalism | 4/16/2008 | See Source »

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