Word: samenesses
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Those same sales staff also offer a key channel for market research, assessing how Master Kong is received in the homeliest neighborhoods. And that all helps further growth. Wei acknowledges that Master Kong has to stay humble. "If you tell people Kang Shifu is a company that makes good coffee...
Still, overseas influences aren't excluded. Septwolves maintains foreign designers on its staff, and its advertising campaigns use both foreign and Chinese models. But there's no ambiguity about the target. "We've designed styles that are especially tailored to the Chinese," Zhou says. When Chinese consumers really start to...
Chinese companies sometimes start out as carbon copies of successful overseas ventures. But replication doesn't happen overnight. Take Ctrip, the market leader for online travel reservations. The company, founded in 1999, initially hoped to be an instant Chinese version of Expedia but soon realized that rushing to provide the...
Walk into the basement showroom of the Colorado Patient Coalition, a marijuana dispensary located in a small medical plaza on the northern outskirts of Denver, and your nostrils fill with the same pungent odor that once stank up your college roommate's underwear drawer. But the visual cues are at...
"I asked them the same questions I asked Kenzie because I had to make sure they could be trusted," says Philistin. "The family thought he was dead, but then I pointed to the big boat out in the sea." This family was happy to bring Kenzie home, and aid workers...