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Sweet-toothed but calorie-conscious Americans constitute a mammoth market for soft drinks, but there have been problems among the profits. Cyclamates and saccharin, artificial sweeteners used in soft drinks during the past generation, were thought to cause cancer, at least in laboratory animals. Cyclamates were generally banned in 1970, but Congress saved saccharin by requiring a warning label on drinks that contain...

Author: /time Magazine | Title: How Sweet It Is | 8/29/1983 | See Source »

...comes aspartame, which has been tested to a fare-thee-well by the Food and Drug Administration. Last week Atlanta's Coca-Cola introduced a new version of its diet Coke, containing a blend of saccharin and NutraSweet, drugmaker G.D. Searle's trade name for the aspartame. The new Coke is already on sale in Birmingham and will appear in Chicago, New York City, Washington and all other major American markets by year...

Author: /time Magazine | Title: How Sweet It Is | 8/29/1983 | See Source »

...funny thing happens on the way to the saccharin vat, and Class emerges more intriguing, if no less sweet, than the standard Hollywood fate What sets this movie apart, strangely enough, is plausibility Strangely, because at first glance credibility is the last thing you'd expect from a movie that boasts an across-the-tracks camaraderie, ubiquitous prep school antics, and an inadvertent love affair between Jonathan and his roommate Skip's mother, played by Jacqueline Bisset...

Author: By Holly A. Idelson, | Title: Ahead of the Class | 7/22/1983 | See Source »

...industry is likely to be over the sweeteners used in diet drinks. Low-calorie sodas, which make up some 20% of the carbonated-beverage market, have been growing at a 10% to 15% annual clip. That delights firms because diet drinks are the most profitable ones they make. Reason: saccharin, used in most diet soft drinks, costs one-tenth as much as sugar. But there is some concern that saccharin in extremely large doses may cause cancer; besides, the sweetener leaves an aftertaste. Firms have been experimenting with other artificial sweeteners. One of them, G.D. Searle & Co.'s aspartame...

Author: /time Magazine | Title: A Hot Fight over Cold Drinks | 5/16/1983 | See Source »

Such so-called 'scientific' research groups include the Calorie Control Council, a coalition of dietary product manufacturers who prevented the proposed ban on saccharin in 1977 with a massive ad campaign aimed a diet-drink fanatics, and the Council on Tobacco Research, a group to which five of the six principal cigarette manufacturers belong, which still denies the well-established causal lationship between cigarette smoking and lung cancer. These coalitions attempt toe refute self-incriminating data about their products under he guise of "unbiased" health councils. Countless other similar "scientific" cancer research centers are supported solely by industrial funds...

Author: By Joanna R. Handelman, | Title: Tackling Cancer Straight On | 2/26/1983 | See Source »

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