Word: rvs
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...years ago is just starting to filter down to the states where they're starting to spend it on fire trucks. But the same demographics that drive the RV business drive the ambulance industry. Eleven thousand Americans turn 50 every day. They're entering the core buying market for RVs. But this also means more of us are taking rides in ambulances...
...fact, the RV crowd is increasingly plugged in. The Recreation Vehicle Industry Association found that of 7 million households with RVs, 16% access the Internet on the road. And although the majority of the nation's 16,000 RV grounds still don't offer wireless access, scores of parks--from the Kampground of America in Kissimmee, Fla., near Disney World, to Yogi Bear's Jellystone Park in Estes Park, Colo.--are installing the systems. KOA, which launched KOA Konnect in April, plans to offer wireless Internet access in 500 campgrounds and RV parks, charging a flat $19.95 a month, which...
...bold graphics and aggressive moniker of National's Rage'N RVT ramp trailer are a direct play for young buyers. The fold-up ramp on the back of this toy hauler is used for loading motorcycles and other large recreational gear. KIT RVs, a 58-year-old brand out of Caldwell, Idaho, changed its name in January to Extreme RVs and has outfitted its $30,000, 26-ft. toy hauler with a chrome and red-vinyl interior. Travel Supreme's new Me2, a $325,000, 41-ft. luxury motor home, includes a built-in garage with enough room to stash...
Frequent upgrading by RV owners has been fueled not only by a strong trade-in market--RVs depreciate more slowly than cars--but also by the emergence of a new must-have feature called a slide-out. These expanding walls dramatically increase an RV's living space. Newmar of Nappanee, Ind., introduced the first motorized zoom room in 1990, and since then the industry has raced to offer RVs with two, three or even four slides. Carriage Inc. of Millersburg, Ind., just introduced the first five-slide, a 37-ft. trailer aptly named XTRM5...
Towed trailers make up 80% of RVs sold, but the big money is still in motor homes, which account for roughly two-thirds of industry revenue. RVs are made with components from many companies--say, a chassis from Workhorse Custom Chassis, slide-out gear from Actuant and a generator from Onan, a division of Cummins. Back in 2001, RV demand fell so low that some assembly lines and entire plants had to be idled. Industry leader Winnebago of Forest City, Iowa, avoided layoffs with four-day workweeks and a short production halt late in the year. But as demand shot...