Word: ruralization
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...Fair vistors found no dearth of villages-American Colonial. Old English, Spanish, German Black Forest, Mexican, Dutch, Italian, Tunisian, Swiss, Irish, Oases, Shanghai. All Villages were run by U. S. citizens. The Midway had been moved to the Island. The side, peep-and girl-shows which opened many a rural eye last year were back in reduced numbers. Again the Fair tried to keep them as clean as possible. Again the promoters hoped to make them as racy as possible. Sally Rand had been taken up by the movies, and the Fair's general manager, Major Lenox Riley Lohr...
Jenny simple, loyal plays a waiting game while the troublous forces which Huldy's arrival have not in motion work themselves out. She lives with Marm Pierce who speaks the philosophy of the rural community and dispenses cures and "yarbs." The atmosphere of the lazy, rural community is created easily: Sometimes the reader is almost irritated by the deliberate simplicity with which Mr. Williams has written his story...
...Monticello, Ga., where work under an expert engineer and architect was well under way by last week. There, 75 miles from the President's own Warm Springs, 12,000 acres of old estates have been bought up, and buildings are being reconditioned, so that farmers from ''rural slums" can be settled in better surroundings. At Reedsville, W. Va., coal miners who have more or less permanently lost their jobs are being transported from nearby mines. In New Jersey a group of clothing workers from New York City's slums are to be planted on homesteads...
David E. Lilienthal. president of EHFA, got busy selecting electric ranges, refrigerators (costing less than $80), water heaters (costing less than $65) suitable for rural sale. He invited several advertising agencies to submit designs for a TVA emblem and suggest plans for an advertising campaign. Chosen were Young & Rubicam's emblem (a blue hand holding a red lightning bolt with the inscription "TVA-Electricity for All") and plan of campaign. The campaign: window displays, demonstrations, pamphlets distributed by franked mail...
...CAUTLEY MYSTERY-A. Fielding-Kinsey ($2). Apparent greed murder, with three cousin suspects, brings Inspector Pointer to rural England. Following another murder, a trap is baited, the killer caught...