Word: ruralization
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MAIGRET KEEPS A RENDEZVOUS-Georges Simenon-Harcourt ($2). Two first-class exploits of phlegmatic French Detective Maigret: One is the case of a Breton sea captain, slain after a frenzied voyage, which Maigret closes on an extra-legal note; the other a rural tragedy, involving the death of an elderly countess by induced shock. Translation not so smooth as earlier Simenon but both tales have brilliant workmanship...
...more economical habits, he decided to try forcing them into it by inconvenience. The oil companies suggested the shutdown, and when Ickes accepted it. at once closed their own stations, asked their dealers to do likewise. In cities, most stations complied, figured it would solve labor shortage, cut expenses. Rural dealers, weary of 18-hour days at the pumps, were glad to hear of the edict, for the most part obeyed it. On New York's crowded parkways, State police gave emergency aid to stalled motorists: a gallon to light cars, two to heavier ones. Trucks and taxicabs were...
...farm bulletins he could lay hands on, then whack out a few tunes to fill in. Immediately popular in the Pittsburgh area, the Hour was adapted to NBC specifications in 1926. Since 1928, when the Hour went on a national hookup, it has helped increase the number of rural homes with radio sets from 20% to 70%, while Mullen has moved up, is now vice president and general manager...
Erskine Caldwell had some fun with the idea in God's Little Acre: a sly farmer kept moving his consecrated piece of ground to the weediest locations, to make sure that God took a loss instead of a profit. But in the rural South and Midwest the Lord's Acre Plan has saved so many churches that its director last week scheduled a nine-State lecture tour this fall to spread the idea in the Southeast...
Biggest problem in rural church finance is that farmers have little cash to put in the collection plate. But farmers usually have plenty of cotton, wheat or corn-on-the-hoof-and most of them can be induced to work a few extra hours to raise a bit more to help the church. The Lord's Acre Plan asks churchgoing farmers to till an acre or so, or raise extra livestock, and give the extra cash to the church...