Word: ruralization
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...Rural Editors Needed...
...rural weekly, one of the foundations of American democracy, is especially attractive to journalists who desire freedom of expression. Waring believes. "The paper," he explains, "is not swayed by big advertisers, there is no obligation to Washington, and you are right next to the people...
Colby did not stop at merely persuading both models and publishers. She also sold the magazines a tie-up with the movie, and averaged three magazine covers per Cover Girl model before the picture opened, with accompanying articles. She even talked the editors of Farm Journal (biggest rural-magazine circulation) into joining the venture, though they had had no females except cows or pullets on their cover since the magazine was founded. "We'll have to change all that," Colby informed them. They changed...
Meanwhile the storm clouds gathered in the rural sections. Sugar-mill owners said they were unable to operate at a profit, closed their mills. In San Luis 1,000 desperate workers seized the city hall, settled down for a hunger strike to force the Government to open the local mill. Grau had appeased the mill owners with four-year tax exemptions, had threatened to cancel their quotas unless they ground sugar. The mills remained closed. Then Grau cracked a heavier whip. Sugar mills would prepare for production at once, the President ordered, or face confiscation...
California. P.A.C. could take little credit for California's Democratic gains. Governor Dewey utterly failed to carry California's rural vote, as all had expected he would. P.A.C. was also weak in Denver and Oregon (where it was split by factional fights...