Word: runnered
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...thumping car company, even more so are the images that flash across the screen as the ad turns to its next theme: "Reinvention is the only way we can fix this, and fix it we will," the narrator intones over footage of people streaming out of public transport, a runner with a prosthetic leg, a hockey player felled in the agony of defeat. Finally the spot urges viewers to just get past it - essentially calling a massive corporate mulligan - and exits with ousted-reality-TV-contestant-style defiance: "The only chapter we're focused on is Chapter...
...When you've had a disagreement with somebody and you acknowledge what they're feeling, it can really help them hear you," he says. And while he acknowledges that some within his firm were concerned about the image of a disabled athlete, they became convinced that the one-legged runner was an apt visual metaphor for overcoming adversity...
Romance: "Stella!" (A Streetcar Named Desire); Runner-Up: "Frankly my dear, I don't give a damn" (Gone With the Wind...
Drama: "I'm as mad as hell and I'm not going to take this any more!" (Network); Runner-Up: "I drink your milkshake!" (There Will Be Blood...
Action:"The name's Bond. James Bond." (Dr. No); Runner-Up: "Royale With Cheese" (Pulp Fiction...