Word: rubbering
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Outstanding among exceptions to the rule of prosperous, optimistic midyear statements were the balance sheets of U. S. automobile tire companies. Sales figures, if not exuberant, were satisfactory. But income figures were disheartening. Net income of the "biggest" Goodyear Tire and Rubber Co. dropped from $6,364,005 (Jan.-June, 1927) to $3,074,200 (Jan-June, 1928). For B.F. Goodrich Co., a profit of $5,813,501 turned into a deficit of $1,574,889. Fisk Rubber Co.'s huge deficit...
Causes of this unhappy situation were not obscure. In December, 1926, leading U. S. tire manufacturers formed the American rubber pool, proceeded during the next year to accumulate a great supply at prices ranging from 35 to 41? a pound. But last February, the price of crude rubber broke sharply, fell to 26.9? in March, 17.2? in April, stood last week just under 20?. Large tire companies took a staggering loss on their inventories. Tire prices fell to meet fierce competition from mail order houses and small dealers who had not accumulated a rubber reserve...
...last week, tire manufacturers took vigorous action to meet the menace of the mail order houses. Two months ago, the dormant Rubber Institute was brought to life under the directorship of onetime Prohibition Commissioner Lincoln C. Andrews. Its first arresting act was the insertion, last week, of large advertisements in 400 daily newspapers. Speaking for 44 companies, Tsar Andrews pungently flayed the mileage guarantee. This practice, so profitable to mail order houses, was branded thus...
...first reading, this appeared to be saying, in effect: "We guarantee a tire for so long as nothing happens to it." But closer study revealed this meaning: "We guarantee that so long as a tire has enough rubber and cotton to hold it together, it will not fail because of any defect in material or workmanship...
Jerry the Greek, alias Jerry the Rubber, Jerry Luvadis, is a less shady character. Incapable of reading or writing, he is a trainer of Jack Dempsey, is famed for a perfume stronger than ammonia which he uses in large quantities...