Word: royed
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Anyone who ever slid a tray down a school cafeteria line remembers them well: the lunch ladies. They may be warmhearted, but their food is not always so hot. The Roy Rogers hamburger chain thought it would be a good idea to conjure up that memory with commercials featuring lunch ladies who dish up dismal casseroles to the tune of See You in September. The ads remind students to take advantage of their free time to snack on the company's fast food...
...campaign was highly effective, but the chain dropped the commercials last week because it offended a particular group: lunch ladies. The American School Food Service Association complained that the ads were unkind to cafeteria workers. Roy Rogers first ran the ads in 1988 but encountered the same reaction and shelved them. The campaign was revived this year under the company's new owner, Hardee's, but lunch ladies have grown no more willing to be taken lightly...
...code: detective chief superintendent Roy Fletcher in Preston, Lancashire, called on the Times's chess columnist, grand master Raymond Keene. At first, Keene was as befuddled as the police. Then he recalled that Lewis Carroll's Through the Looking-Glass is prefaced by a chess problem in which Alice wins in 11 moves after entering a reversed world on the other side...
...competition attracted impassioned complaints from animal-rights groups, but Nucla was not fazed by the protests. When Governor Roy Romer asked the town to cancel the festive slaughter, Mayor John Vanderpool replied, "Buzz off." And when 40 or so humane activists showed up in Nucla to yell at the gunslingers ("It takes a big man to kill a little prairie dog!"), townsfolk had a ready retort: "Eat some lettuce!" After Nucla counted the money visitors had pumped into the town ($75,000), it was decided to plan an even bigger shoot next year...
...small American town. The theme is clearly reminiscent of Spielberg's Jaws, Close Encounters of a Third Kind, E.T., and even further back, of Hitchcock's The Birds. Like all those films, Arachnophobia tells this story primarily through the trials and tribulations of a single male character; Roy Schnieder in Jaws, Richard Dreyfuss in Close Encounters, and Rod Taylor in The Birds. Here that role is filled by Jeff Daniel, who plays Ross Jennings, an Ivy League-educated doctor who moves his family to little Canaima to get away from the hectic pace of life in the city...