Word: roughly
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Dates: during 1960-1960
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...helped sign up Danny Kaye for a three-year TV contract which, to the discomfort of admen, did not have an option to drop Kaye if the first shows were unsuccessful. (Kaye's first show proved a qualified critical success.) Donner also likes to give G.M. cars a rough spin on the proving grounds, insisted that a wooden curb be built so that testers of G.M.'s compacts would know if customers could get in and out easily...
...Hicks. This performance so impressed J. P. Morgan & Co. that the banking firm asked Avery to take over an ailing Montgomery Ward in 1931. Avery quickly put his rough brand of rugged individualism to work at Ward, in three years turned a $9,000,000 loss into a $9,000,000 profit. Avery's method was to cut costs, introduce higher-priced lines of merchandise for the mail-order chain, because "We no longer depend on hicks and yokels. We sell more than overalls and manure-proof shoes...
...liberal Democrats' catalogue of sins, Kennedy has one that ranks in liberal legend with Nixon's rough campaign for the Senate against Helen Gahagan Douglas. Jack Kennedy was silent on the condemnation of Joe McCarthy, who was, in fact, a friend of Joe Kennedy's. For months after the Senate voted for condemnation, Kennedy pleaded that he had been critically ill at the time, as he was. But there was time to let his sentiments be known, and no need to have been one of two Senators to go unrecorded. (The other: Wisconsin's Alexander Wiley...
...Rough Riding...
...slogan, the spirit of progress and adventure pervades Kennedy's rhetoric. Again and again in a single speech, the Senator draws applause with an appeal "to help us those this country forward again." Its choice of adjectives--"strong," "vital," "energetic," "vigorous"--would have delighted Theodore Roose veldt. The Rough Rider has reappeared, pale and wan, as the new frontier man. His bugle blast has faded into an earnest call for "a society with purpose, a society with strength...