Word: rosenblatt
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Dates: during 2010-2019
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...finely tuned assembly line is the brainchild of Demand's co-founder Richard Rosenblatt. Best known as the CEO of Intermix Media, owner of MySpace, when the company was sold for $580 million to News Corp. in 2005, Rosenblatt says he learned from his experience with social networks that there were plenty of people producing reams of data online. "But only 1% of that was relevant to more than just people's friends," he says. "What if we could find a way to find those content creators, tell them what to write and create a broader audience...
...offer it some help. The company envisions its how-tos running alongside stories in more traditional media, sharing revenue and reducing the need for news outlets to produce certain types of service-oriented content. "We're not saying we're going to save traditional media. That's arrogant," Rosenblatt says. "But we're definitely not going to kill...