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...Green plants use light to transform carbon dioxide, absorbed from the atmosphere, and water into organic compounds, with oxygen as a by-product. The process is called photosynthesis, and it enables forests like Ulu Masen to play a critical role in regulating our climate. Forests store an estimated 300 billion tons of carbon, or the equivalent of 40 times the world's total annual greenhouse-gas emissions - emissions that cause global warming. Destroy the trees and you release that carbon into the atmosphere, putting the great challenge of our age - averting catastrophic climate change - beyond reach. Forest destruction accounts...

Author: /time Magazine | Title: Protecting Jungles: One Way to Combat Global Warming | 11/30/2009 | See Source »

...leveraging their experience at building brands. "That's what our core strength is," says Munn, who spent most of his career working for consumer-products giant Unilever. "We're an idea-generating powerhouse." Munn says agencies can find success developing and promoting "high-concept, low-tech" products "where the role of the brand is a very, very important part of the overall offer." Agencies typically enlist partners to handle manufacturing, distribution and, sometimes, financing. To launch the Ila Dusk, for example, Zag teamed with Locca Tech, a U.K. security-products company. In some cases, agencies work with clients to create...

Author: /time Magazine | Title: Having It Both Ways in Advertising | 11/30/2009 | See Source »

...might be percolating in Xi'an and the rest of China, making it actually happen will take additional reform. The economy is still too dependent on investment and government spending instead of private consumption. Even though consumer spending is increasing, it is not growing quickly enough. Private consumption's role in the economy has actually been declining, to a mere 35% of GDP in 2008 from 46% in 2000. Economists say policymakers need to speed up the development of a better social safety network, encourage small-scale finance and liberalize service industries dominated by big state firms to further raise...

Author: /time Magazine | Title: Can China's Backwaters Save the Global Economy? | 11/30/2009 | See Source »

...pages on Martin Armstrong, a self-taught forecaster (currently imprisoned for fraud) who made several eerily on-the-mark calls using a formula based on the mathematical constant pi. Prechter appeared in that piece too, but only briefly. He comes across as too reasonable to play a starring role in such a contorted tale. (See 25 people to blame for the financial crisis...

Author: /time Magazine | Title: Riding the Waves of Irrational Behavior | 11/30/2009 | See Source »

What factors do you consider when accepting a movie project? -Grace Guevara, Ontario, Canada Would I go watch this movie? That's probably the first thing I think about. The second is, What's the challenge? What's the risk? I think the risk for me in this role is that it doesn't really rely on anything I've used in the past. There wasn't a particular skill set I could fall back on, like singing or dancing or basketball. So I was forced to grow in other areas. The other actors in the movie are all incredibly...

Author: /time Magazine | Title: 10 Questions for Zac Efron | 11/30/2009 | See Source »

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