Word: rockingly
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...have to be living under a rock-or perhaps driving a Ford Pinto-to be unaware that Japanese auto manufacturers have conquered foreign markets. Toyota recently passed GM to become the world's largest carmaker, and even runner-up brands like Honda are in better shape than their struggling American counterparts. But back home, the news isn't so golden. Thanks to an aging, shrinking population and lackluster consumer spending, sales of full-size vehicles in Japan last year were the lowest since 1977. Mighty Toyota may have posted a record global profit of $18.6 billion...
...beer sales are tepid? Big ad budgets have helped. C&C spent $41 million in advertising in the U.K. last year to launch Magners, and it's upping that investment to $54 million this year. Magners ads reinforce the traditional heritage of cider and make effective use of classic rock songs like Donovan's Sunshine Superman. Premium ciders have also benefited by offering an appealing alternative to beer at a time when the public is fortuitously tiring of alcopops - sweet, soda-like drinks laced with alcohol. "People were fed up with things that looked confected and artificial," says Simon Russell...
...year-old singer proclaimed to the cheering crowd. "It's a new chapter for a new Serbia." If, indeed, there is a tonic for struggling nations to be derived from triumphing in this annual contest of camp and kitsch - won last year by a Finnish rock band in monster costumes - then few needed it as much as the Serbians did. Days before Saturday's Eurovision finals, the parliament chose the ultranationalist Serbian Radical Party leader Tomislav Nikolic as its speaker. A divisive holdover from Serbia's tortured past, Nikolic had served as vice premier in the government of former dictator...
...somehow this love affair has never reached the creative level. We have office sitcoms, office novels and office movies, but where are the office pop songs? Rock music has never lacked for zillionaires to romanticize farmhands and factory workers. But what of the John Henrys plowing sweatily through PowerPoint presentations? White-collar employees, who make up 60% of the workforce, according to the Bureau of Labor Statistics, are largely absent from pop lyrics, except for novelty songs and minor works. (The Bangles' Manic Monday mainly proves that the songwriter Prince is more convincing on the subject of sex than commuting...
...write-what-you-know element here: he and co-scribe Chris Collingwood spent years as temps, doing legal transcription and computer programming, respectively. "Work is just what most people do," he says. "Including us." Members of FOW don't lionize work, but they don't condemn it either. Rock bands traditionally write about white-collar work as corrupt (the Beatles' Taxman) or for suckers (Bachman-Turner Overdrive's Takin' Care of Business). FOW write about it the way country and folk singers write about manual labor: as a fact of life. Besides, Schlesinger adds, the life of a nonsuperstar rock...