Word: rko
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People & Money. A.R.I.'s top-drawer clients include such shrewd and seasoned manufacturers as Sam Goldwyn, Walt Disney, MGM, David 0. Selznick, Hal Wallis, J. Arthur Rank, RKO. After ten years of cautious experimenting and testing, A.R.I, is equipped with everything from Gallup interviewers to electrical gadgets that measure audience boredom. Its trade lingo glitters with professionalisms: A.P. (Audience Penetration), Want-to-See, Don't-Want-to-See, Word-of-Mouth...
Till the End of Time (RKO Radio) is a sweetened-up psychiatric case history of four war-battered young people. A glossy piece of entertainment, the picture neglects to answer all the urgent questions it poses...
Behind a door marked "Magazine X," high up in Rockefeller Center's RKO Building, a staff of 27 had worked over their blueprints for six months. They had plenty of time and potentially plenty of money-the millions of Curtis Publishing Co. (Satevepost). "X" was a mystery, but not without clues: it was to be a LiFE-like picture magazine. The staff had its editorial plans set, but "X" would not appear until 1948-and then only if the Curtis board (which has not yet given its O.K.) decided...
...Five of the defendants, Paramount, Loew's, RKO, Warner Bros., and 20th Century-Fox, control more than 3,000 U.S. movie houses. The other defendants, Columbia, Universal and United Artists, own none...
...Stranger (International-RKO Radio) is a cunning conspiracy to scare the daylights out of you. Adroitly directed by Orson Welles, who also plays the star, it is a grade A gooseflesh-raiser...