Word: rinehart
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Dates: during 1930-1939
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...spellbinding Four-Minute Men; its Red, White and Blue pamphlets, in which famed history professors rewrote German history; its National School Service (circulation: 20,000,000 homes); its syndicated news (20,000 columns a week), boiler-plate ads, feature stories by such writers as Mary Roberts Rinehart, Booth Tarkington, Rex Beach. Few have forgotten the CPI's war expositions, its traveling French officers, such stunts as Theda Bara in her Liberty Bond booth before the New York Public Library (receipts: $300,000 in one day). But the most voluminous memory will be surprised at the scope...
ACCENT ON POWER-Valeriu Marcu-Farrar & Rinehart...
JUDAS-Eric Linklater-Farrar & Rinehart...
...ORCHID HUNTERS-Norman MacDonald-Farrar & Rinehart...
...What cheap-book advocates want to know is why original editions cannot be sold for less than $2.50 to $5. Again publishers have a ready answer: they cannot sell big enough editions (50,000 copies) to make money. Once they tried it. In 1930 four Manhattan publishers-Doubleday, Farrar & Rinehart, Simon & Schuster, Coward-McCann-published some first editions at $1 to $1.50. They sold more copies, but lost money, dropped the experiment. To break even on a $2.50 novel, publishers figure they must sell at least 2,500 copies. On this number, they figure average costs as follows...