Word: rideing
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Corporations are running into similar problems. They want to ride the viral train for the free publicity, but it doesn't always go where they want it to. In March Chevrolet organized an online make-your-own-commercial campaign for its Tahoe SUV. Green-minded humorists hijacked the campaign, creating widely circulated Tahoe ads with slogans like, "Nature? It'll grow back. Drive a car that costs the earth." Last year, Lee Ford and Dan Brooks, a London-based creative ad development team, came up with an "edgy" Volkswagen spot for a demo reel: a terrorist tries to detonate...
...Whitehall, after passing the two Queen's Household Cavalry sentries outside Horse Guards Parade, the bus approaches the iron gates that guard the entrance to 10 Downing Street - you might catch a glimpse of the Prime Minister addressing the press pack outside his famous front door. Another bonus: a ride on Chelsea's trendy King's Road before reaching the last stop in Fulham. Cost: $2.60. Journey time: about 60 min. Paris: The No. 69 bus takes you along the Seine from the Eiffel Tower to the historic Marais district. After sampling the sights of the Boulevard St. Germain...
...this one. Experiencing 24's twists and turns all at once makes it easier to sustain the real-time rush (and to notice those convenient jumps between episodes, in which characters make it crosstown in L.A. traffic in five minutes). Season 4 was even more of an implausible thrill ride than usual. But it was the series' best season for raw acting performances, especially Shohreh Aghdashloo's as the hard-bitten-but-sympathetic matriarch of a sleeper-cell family. As agent Jack Bauer, Kiefer Sutherland is a grimly expressive study as he realizes that doing his ugly duty may cost...
...hopes are bolstered by his plan. Auto-body work is not just a passing fancy for him--even when he's not at the vocational school, he is working on his Camaro, which most recently needed a new bumper. His favorite TV show, of course, is Pimp My Ride. He wants to save for tuition at Lincoln Technical Institute in Indianapolis so he can continue to develop his auto-sculpting skills. He rattles off the industry rates--car painters make an hourly wage of $22, collision techs $17--and he wants to get there. So he laughs it off every...
...metamorphosis of Harvard’s image amongst the lower income brackets will far outweigh the adverse effects of giving a free ride to rich students. Alumni would have much better incentives to help Harvard, and rich parents would also have a greater incentive to donate to Harvard. More importantly, an implicit honor covenant would be established with every graduating class. If you received a free education, wouldn’t you feel like helping out once you get that Morgan Stanley job thanks to your Harvard diploma? The surge in alumni, parent, and graduate giving would offset a large...