Word: rewarded
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...Anybody who has ever powered up a Nintendo knows the addictive pull to finish another scene or gain one more level. "Engagement, reward, leveling up - those are powerful tools," says Alan Gershenfeld, former vice president at the game firm Activision and now president of E-Line Media, a New York City-based developer of social games. "Game designers have it honed to a whole new level...
That's the basis of Foursquare, the gorilla in a new wave of location-based social-networking sites. While sites like Facebook and Twitter are interested in what you're doing, Foursquare is more interested in where you're doing it - and using different ways to reward you for checking in. (See the top 10 tweets...
Siler, whose work was published in December in the online edition of the Journal of Gambling Studies and will appear later this year in the print edition, was not interested in poker alone but in the larger idea of how humans handle risk, reward and variable payoffs. Few things offer a better way of quantifying that than gambling - and few gambling dens offer a richer pool of data than the Internet, where millions of people can play at once and transactions are easy to observe and record. (See 10 things to do in Las Vegas...
...risk analysis," says Siler. "Look at a place like Enron. People took a lot of small chances and won, then took big chances and lost big." Indeed, Siler points out, during the recent financial crisis, an entire nation - Iceland - went bankrupt in a similar way, trusting high-risk, high-reward investments that quit paying...
Cambridge residents can be a sketchy crew, and James W. Lewis may be the sketchiest among them. In 1982, seven people died in the Chicago area because some Tylenol pills they took were laced with cyanide. (CYANIDE!) The case was never solved—and the $100,000 reward offered by Johnson & Johnson for finding the culprit was never claimed. At the time, Lewis became associated with the case because he wrote a letter demanding $1 million from Johnson & Johnson to stop the killings. He spent over a decade behind bars for this act of extortion, but he was never...