Word: revlon
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...REVLON-SCHICK MERGER is close. Schick Boss Kenneth C. Gifford quit; he and members of Schick family sold controlling block of about 242,000 shares (market value: almost $4,000,000) to Revlon. Onto...
Schick's seven-man board will go four Revlon directors...
Parke Davis $5.2 $6.1 Revlon 4.6 4.3 Colgate-Palmolive...
Lilies & Placenta. But the beauty industry is far more interested in finding new products than rescuing old ones, is moving more and more into research. Revlon has more than 70 chemists on its staff, and about half its current sales are from products introduced since 1950, e.g., high-gloss lipstick. Top Brass hair dressing for men and hair sprays. Charlie Revson, who proclaims that "research is a deep religion with me," likes to don a white coat and take a turn at the retorts. On the average, a product takes from a year and a half to two years from...
Most of the difference between the cost and the wholesale price goes into packaging and advertising-which often cost more than the product itself. For the top companies, profits are fat; Revlon made a 9.4% profit on its gross after taxes, more than leaders in many another industry. Said a Denver manufacturer, who admits to a 900% markup on certain products: "A cheap line wouldn't do well. Women wouldn't be caught dead telling their friends they bought cheap cosmetics...