Word: reuthers
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...wartime expansion and technological improvements, the company could grant the 30% rise and still make a fair profit without raising its selling prices. (If the company could prove otherwise, said Reuther, he would gladly scale down his demands...
General Motors and the United Automobile Workers were off to a bad start in their wage negotiations. Both titans sat down suspiciously at the conference table. Newsmen, barred from the room at company insistence, could hear U.A.W.'s red-headed Walter Reuther in a long, haranguing monologue, guessed that company representatives were listening in stony silence...
Unable to get much sympathy in the tense atmosphere of the conference room, both sides took their case to the public. Walter Reuther called a press meeting, re-delivered his speech...
Whatever the merits of Wilson's plan, it held no hope of settling the controversy: labor will never willingly give up the 40-hour week it fought so long to write into law. Reuther, hopping mad, jumped back into print with a reply that made nobody happier, did nothing to add to Walter Reuther's stature...
...Result? In the midst of all this gloom, the U.A.W.'s smart, redheaded Walter P. Reuther stepped up with a typically procrustean solution. Could G.M., said he, with a meaning look at the entire industry, prove that it could not grant the U.A.W. increase and still sell its cars at 1942 prices with a "fair" profit? If it could, then the U.A.W. would modify its demands...