Word: resorting
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...price of a one-day lift ticket at an Eastern resort like Sugarbush, in Warren, Vt., is now $25 (slightly less in Western areas). Take your wife and two teen-agers along and that's $100, Daddy, not counting lunch. An overnight, with dinner and breakfast, costs an extra $200. Figure $500 or more for each adult-size person for skis, poles, boots and bindings, and an additional $300 to $500 for bib pants, ski jacket, long Johns, socks and gloves...
...those parents who still dream of down hill glory, resorts like Utah's Snowbird hold racing camps where they can polish slalom techniques while the youngsters run gates in separate classes. On the other hand, Charles Maas, director of marketing at Vail and Beaver Creek in Colorado, says that 15% of the people who come to Vail do not ski: "They want to shop or go ice skating." To amuse family members whose interest in alpine skiing is less than fanatic, resort managers are building elaborate tennis and racquetball courts, heated pools, co-ed Jacuzzis, ice rinks...
...worrisome truth is that skier days (one skier, one day) at the nation's resorts last season reached only 46.9 million, down almost 4 million from the season before. Was it just bad snow in the East, or has the skiing population reached a plateau? No one is really sure, but the best of the resort managers are choosing the same cures. The come-on is "Kids Ski Free!" At Waterville Valley, New Hampshire's largest area, there are free lift tickets on most weekdays for children under 13, if at least one parent buys a ticket...
Similar plans are working at Steamboat in Colorado and at Vermont's Woodstock Inn and Resort...
...bank for: $2,144, not including meals or drinks, or the pur chase of any equipment. What no one in the ski biz knows is whether enough families will make the sacrifices necessary to afford such bargains. If not, does any one make safety bindings to protect ski-resort corporations from out-of-control, twisting falls...