Word: resisting
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Dates: during 1980-1989
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...slacking off in their exercise regimens. While last year's 15% growth rate was healthy by any measure, it was down from 29% the previous year. As they pour money into R. and D., the shoemakers hope to come up with new products that weekend athletes can't resist. One new customer of note: Batman, whose movie shoes were based on Nike's cross-trainer...
Cost to Joey: nothing. Cost to MasterCard: 10,000 frequent-flyer miles. (The bank that issues Joey's MasterCard pays Pan Am a penny or so for each mile awarded -- about $100 in this case.) Lessons for us: Resist those tempting blank checks your credit-card company sometimes sends (unless you're really looking for a way to borrow money at 19.8%). Switch to a credit card that offers frequent-flyer miles. (If you're charging things, you might as well get a free trip once in a while.) Don't mess with my pal Joey...
Above all, people need to be watered in August, and any entrepreneur with a splashy way to make waves should have no trouble staying afloat. Who, for example, could resist the Dive-In Movies at Raging Waters park in San Dimas, Calif.? There, up to 500 moviegoers can drift through feature films while floating in inner tubes around an 81-ft. by 193-ft. pool. High-powered fans underwater create gently rolling waves, which may not suffice to soothe the bathers as they watch, typically, Jaws, Creature from the Black Lagoon (this in 3-D) or Twenty Thousand Leagues Under...
...move; or when they do, it is by a slow pressure of grainy abutting edges or, in a work like No Neo, 1984, by the slight bulging of stripes against their neighbors, like the entasis of a classical column. (The title means something; Scully wanted his painting to resist the sense of recycling that pervaded the '80s, neo-this and neo-that. "The art that interests me," he says flatly, "is heroic...
...formulas. Left-wing Robyn, for example, decries Vic's factory as a hellish model of capitalism in extremis and dismisses his maneuvers against rival companies as "a lot of little dogs squabbling over bones." Yet while tagging along to a trade show in Frankfurt, she can't resist helping him bring off a negotiating coup for a piece of automatic machinery that will replace several workers. Vic charges that Robyn's scholarly concerns have no place on society's balance sheet and that the university's elitism violates her own populist ideals. Yet he soon starts turning up on campus...