Word: reservoir
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Dates: during 1940-1949
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...Reservoir of Beauty. On its advertising message of optimism and progress, U.S. business this year is spending about $830 million in magazines and newspapers alone. At least one-third of all the advertisements bought by that staggering sum are using models. The proportion is nearer half in beer, cigarettes, cosmetics, the biggest users of models outside the fashion field. The figures add up to the simple conviction that there is nothing like a girl to catch the public's eye. Actually, with the buyers' market making the going tougher than before, the advertising business has begun to realize...
...supply the huge demand made by the advertisers on America's vast reservoir of beauty, the highly specialized and erratic model business has materialized. An appendage of advertising, model agencies combine the ethics of theatrical agents with the esthetics of bathing beauty judges...
...Nation," TIME, May 2: Last Sunday we thrust our dinner between slices of bread, jumped into old clothes, tossed our youngest into her stroller, handed our boy the fishpoles, met two friends and took off-on foot. We walked about two miles to the local reservoir, sniffing Nature and listening to our shoes flapping happily on the old narrow road. When we got there, we spread a blanket and a lunch, and annoyed a few fish until suppertime...
...first dam to be built on the White Nile will be at Owen Falls, at the outlet of Lake Victoria. Another will make a reservoir out of Lake Albert. When the whole system is in operation, the water of the White Nile can be held back while the Blue Nile is flowing. The system is expected to smooth out the flow of the lower Nile through Egypt and increase the cultivated area by 1,500,000 acres...
Drainage District. In Monroe, Ore. residents left their faucets running to keep the pipes from freezing, completely drained the reservoir...