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According to a surprising study to be published in the Journal of Consumer Research, commercial interruptions often enhance enjoyment of television, at least for younger viewers. How could that possibly be true? How can brain-shearing jingles, annoying announcers and awful acting possibly make you happier? According to the researchers, it all boils down to a behavioral trait called adaptation. Adaptation predicts that even positive experiences become less enjoyable over time. Prior studies have shown that the longer people live in an enjoyable place, consume their favorite ice cream or listen to their favorite song, the more the intensity...

Author: /time Magazine | Title: Do TV Commercials Make You Happier? | 2/26/2009 | See Source »

...focus on wind continues, but today Riso - now part of the United Nations Environment Programme (UNEP) - is a global leader in hydrogen fuel-cell research, which could eventually provide a viable storage technology to counter the challenge of intermittent renewables like wind. "Environmental technology is something that can drive industrial exports for Denmark," says John Christensen, head of the UNEP Riso Centre on Energy, Climate and Sustainable Development. "We can and should take advantage of this...

Author: /time Magazine | Title: Denmark's Wind of Change | 2/25/2009 | See Source »

...turning that research into reality was not just generous government aid, but the fact that Denmark stayed with it. While countries like the U.S. let tax credits for renewable energy wax and wane, smothering infant green industries in the crib, Denmark looks to the long term. In the 1990s, the government inaugurated tariffs that required utilities to offer 10-year fixed-rate contracts for wind power. That sort of security led to a rapid expansion of wind power at home - the country has more than 5,200 turbines producing in excess of 3,100 MW of electricity - and helped firms...

Author: /time Magazine | Title: Denmark's Wind of Change | 2/25/2009 | See Source »

...company’s Native Client Security Contest, which begins today, challenges hackers to find weak points in its Native Client open source research technology. Glitches that impress the judging panel--including Harvard Computer Science Professor Greg Morrisett--will win cash in powers of two, with a top prize...

Author: By Chelsea L. Shover | Title: ..and Now Google’s Asking You To Hack Them | 2/25/2009 | See Source »

...assistant professor at the Harvard School of Engineering and Applied Sciences won a National Science Foundation award and over $200,000 for her teaching and research into how fungi can clean up mining sites, SEAS announced Monday. Colleen M. Hansel, a specialist in environmental microbiology, will receive $212,000 over the next two years and up to $537,000 over the next five years through the foundation’s Faculty Early Career Development award, she said in an interview yesterday. The award is given annually by the foundation to faculty in the sciences who haven?...

Author: By Eric W. Baum, CONTRIBUTING WRITER | Title: SEAS Professor Wins Science Award for Non-Tenured Faculty | 2/25/2009 | See Source »

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