Word: researching
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...Judging by every metric, decriminalization in Portugal has been a resounding success," says Glenn Greenwald, an attorney, author and fluent Portuguese speaker, who conducted the research. "It has enabled the Portuguese government to manage and control the drug problem far better than virtually every other Western country does...
...government agencies account for some 20% of the company's sales. Rosetta Stone recently created a customized Arabic program for the U.S. Army, which includes military-specific vocabulary, and the Defense Intelligence Agency is a client. "These institutional revenue streams tend to be pretty steady," says Brady Lemos, equity research analyst at Morningstar. "The terms are often locked in over a period of time, which protects the company a bit from consumer spending swings...
...Company estimates that language learning is an $83 billion industry). Also, a second language enhances your resume; job searchers need every advantage they can get these days. "In this era of unemployment, language skills are very much in vogue," says Scott Sweet, senior managing partner at IPO Boutique, a research firm. "It can open up so many more doors." Though Rosetta Stone software is expensive - the typical three-level program costs about $500 - it's still more cost-effective than the classroom, or extensive one-on-one tutoring...
...doesn't pay the rent. Another challenge for Rosetta Stone: the barrier to entering the language learning market is small. "While we think its unique self-study program is scalable, niche software developers like this rarely enjoy success over the long-term," Lemos wrote in an April research note. "There are many larger software companies with much greater financial, research and development, and marketing resources, and Rosetta Stone's recent success could draw these firms into the market." It probably wouldn't cost a Microsoft or Google all that much to teach a foreign language. If these companies joined...
...Googling oneself has become the digital age's premiere guilty pleasure - an activity enjoyed by all and admitted by few. The phenomenon has even been the subject of scholarly research. Last year, a team of Swiss and Australian social scientists published a study concluding that the practice of self-Googling (or "ego-surfing," as it's sometimes called) can partly be traced to a rise in narcissism in society, but that it is also an attempt by people to identify and shape their personal online "brand." The authors of the survey no doubt returned to their cubicles and Googled themselves...