Word: researching
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...does Acxiom figure who is a "likely spender"? First, it asks. Monthly surveys by BIG Research, a separate company, inquire about how people's shopping habits have shifted and how changes - like gas-price increases - might alter habits. Then Acxiom digs into it own database, one of the most formidable collections of consumer data in the world. (A Fortune magazine headline once read, "Never Heard of Acxiom? Chances Are It's Heard of You.") Acxiom tracks some 128 million households, compiling data on everything from credit-card transactions to newspaper subscriptions. Some 1,500 data fields go into the computer...
Netbooks may be puny, but they're getting bigger and more feature-packed - and they're more popular than ever. Last year, global netbook sales exceeded those of the iPhone; despite the recession, demand remains strong. Brian Chen, PC analyst for market research firm Display Search, predicts second quarter sales will exceed 9 million units, a 50% increase over the first quarter. (Global computer sales fell 7% in the first quarter compared with the same period in 2008.) "We've already increased our forecast [for netbook sales] to 30 million this year and they'll probably count...
...work. Consumers can put off buying a new car or going on vacation. But most people will still continue to pay their mortgage, write checks and deposit money at the bank. "The fact that the financial-services industry is declining this much is startling," says Joel Prakken of research firm Macroeconomic Advisers, which puts together ADP's employment report...
...does, a public plan could charge premiums 30% lower than those of comparable private plans. And if it were open to all, about 131 million people - including two-thirds of those who now have private insurance - would take that deal, according to estimates by the Lewin Group, a nonpartisan research firm...
...being practiced by Kaiser Permanente, the Mayo Clinic, Intermountain Healthcare and Geisinger Health System, which manage to hold down costs and get better results. Their operations have fostered closer teamwork among care providers. Also important will be electronic record-keeping that saves time and avoids errors, and comparative-effectiveness research that gives doctors and patients a better sense of which treatments work best. And a reformed health-care system would put more emphasis on preventive care and managing such chronic conditions as asthma, heart disease and diabetes that now account for 75 cents out of every medical dollar spent...