Word: researching
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...purposes and various classifications of advertising. He defined advertising as "a printed salesman", adding that it is far more efficient than ordinary salesmen, for it travels further and covers a far wider field at much less expense. "The function of the agency", he continued, "is to discover by research and study where the advertising of its customers will be most effective, and to place it there. It may take months or a year to determine the exact situation, but the most effective type of copy and the best place to use it must be accurately determined...
...supposed that anyone would care to elect the subject in college. Medieval documents, recently investigated by a University professor, have disclosed the knowledge that love was a disease well understood even by our ancestors of eight centuries ago, a fact which would seem to eliminate any need for further research; and the popular side is well cared for by the best of text boks on the subject. "Jurgen" and the like, which require no professors to interpret them...
Professor William Morris Davis '69, instructor in Geology in the University, will speak under the auspices of the Graduate Schools Society in the Parlor of Phillips Brooks House at 7.30 o'clock this evening. Professor Davis' subject is "The Mental Processes Employed in Scientific Research", and the meeting is open to all members of the University...
...opening meetings in Phillips Brooks House at 7.30, the only one occurring this month, February 13, will be addressed by Professor W. M. Davis '69 on "The Mental Processes Employed in Scientific Research". Of the others, Basil King is scheduled for March 22, Professor H. E. Fosdick for April 10, and Professor W. L. Phelps '91 for April...
...seventh district in Oregon. N. K. Fairbank '24 has installed an outfit in the Wireless Room with a long wave receiver which is designed to receive from foreign stations. Messages have been received already from Paris, France, and New Brunswick, Canada. The American Radio and Research Corporation has given the club equipment which has contributed largely to the success achieved in the matter of receiving. The equipment has been arranged in conventional panel form, and will thus constitute a permanent part of the club's outfit...