Word: reprint
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When Gallo found that The Crimson had identified it as the advertiser, the company complained. In an effort to avoid direct identification of the advertisement that appears today, a representative offered a compromise line: "If you wish a poster-size reprint of this ad, please write to the E. & J. Gallo Winery..." The Crimson refused the compromise, but offered to print it along with more direct identification...
...Novelist Nicholas Meyer (The Love Story Story, Target Practice) has seen fit to bring back Holmes himself in The Seven-Per-Cent Solution, coyly subtitled, "Being a Reprint from the Reminiscences of John H. Watson, M.D." The publisher thought enough of the book's potential popularity to order a first printing of 25,000 copies. In brief, Sherlock lives...
...additional problem facing Harvey's and Halliday's revival business was that most old films were printed on a combustible nitrate base, and new Massachusetts laws required the more modern safety prints. For a distributor to release a print of an obscure film to the Brattle, he had to reprint the film on new stock...
MOTHER GOOSE illustrated by Kate Greenaway. Unpaged. Evergreen Press. $2. Mr. and Mrs. Jack Sprat look a bit like Lord Byron and Lady Caroline Lamb at dinner. But this slender facsimile reprint of selected Mother Goose rhymes does reasonably well by the grainy, graceful, pastel charms of Victorian Illustrator Kate Greena way's 1881 original...
...CUNARD WHITE STAR QUADRUPLE-SCREW LINER QUEEN MARY 340 pages. New York Graphic Society. $19.95. A facsimile reprint of The Shipbuilder and Marine Engine-Builder souvenir edition, which was first published in 1936 to commemorate the maiden run of Britain's most beloved seagoing queen. Staggering in its detail: deck plans, photographs and descriptions of machinery, interiors of accommodations. A brief, highly literate biography carries the great liner through World War II service as a troop transport (it accidentally rammed and sank a British cruiser in 1942), and into its sad second life as a tourist attraction in Long...