Word: reportable
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Dates: during 2000-2000
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...report was requested by Bill Clinton more than a year ago, in the aftermath of the Columbine school massacre, when raw pop culture was blamed for furnishing some of the mental climate in which the killers let their grievances fester. Sidestepping the interminable question of what role song lyrics and movies play in real violence, Clinton asked the FTC just to determine whether the movies, pop music and video games that manufacturers themselves label as questionable for kids were being marketed to kids anyway. The report concluded that "the answers are plainly...
...including Disney, Fox and Sony as well as Warner Bros. Films and Warner Music Group, both owned by Time Warner. After sifting through those, the FTC decided that the three industries often push violent product in places where young people are a large part of the audience. Though the report did not cite films or studios by name, it did find that R-rated films were advertised in high school newspapers, offered to teens through free preview screenings and advertised on programs watched heavily by children, such as "Xena: Warrior Princess," "South Park" and professional wrestling. (Professional wrestling? It would...
...also decided that entertainment companies don't just accidentally rein in teens and children; they often target them deliberately in their marketing strategies. The report says an unnamed studio distributed flyers for an R-rated film to youth groups like the Camp Fire Boys and Girls. Video-game makers routinely identified kids under 17 as a big catch in media strategies for games rated M, for "mature" buyers. Dale Pollock, dean of the film school at the North Carolina School of the Arts, produced the 1996 film "Set It Off." It was violent, raw and rated R, but Pollock says...
...accused industries complain that the magazines and TV shows they advertise with, the ones that reach some kids, are often the same ones they have to use to reach adults. But on the day after the report was released, Disney announced a package of new policies, including a promise that it would provide in its advertising explanations of why any of its films received PG-13, R or NC-17 ratings - for instance, for violence, sex, profanity or drug use - and that its ABC-TV network would no longer accept ads for R-rated movies during prime time before...
...after the FTC issued its report, South Carolina attorney general Charlie Condon called it a "smoking gun" that would allow him and other state attorneys general to sue the entertainment companies in the same way they successfully sued the tobacco industry. "They're going after these kids full bore," he says. "It's like an aspirin company marketing adult aspirin to children in violation of their own standards." But a class action of the kind that brought down the cigarette makers would be a hard case. While the connection between smoking and cancer is backed by solid medical evidence...