Word: rental
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Dates: during 1970-1979
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Even at that reduced rate, the surge would give quite a lift to the disparate businesses and entrepreneurs that benefit from travel, including skycaps, tour guides, restaurants, hotels, car rental companies and retail chains. Certainly fares will continue to decline, though the sharpest cuts will be on off-peak, midweek and overnight flights. On the thesis that you get what you pay for, the airlines probably will adopt three classes of service. There will be first class for expense-account executives and wealthy tourists, in some cases with stretch-out beds like Japan Air Lines has begun to offer...
Bill Center, who shut down his raft-rental firm last year and went to work on a tree farm, is back in business on the Stanislaus River. He now employs 30 guides to take people on overnight trips, serving them shishkebab and strawberry shortcake for dinner. Says he: "Two years ago, I worked half time. Now it's time-and-a-half. We have rebounded with a bang...
Most sellers appear to do well, though a few earn barely enough to cover rental charges. Mrs. Priscilla Bandzin of Boston routinely sells at one market what she earlier bought at another; last New Year's Day she cleared $165. Jon Watson supplements his income as an assistant professor at the University of Houston by hawking plants from his van and earns $300 to $600 a weekend. Some dealers have become increasingly professional, jumping from markets in the Northeast in spring and summer to those in the South in winter. At the San Jose market, the more enterprising sell...
Gene Ferris, an office manager of the Massachusetts Lottery in Boston, reports: "This year our vacation on Cape Cod will be two weeks instead of three or four, and we're bringing in another couple to hold down the rental." Marliss Levin, a suburban Chicago housewife, has taken classes in home plumbing and wiring, and has started to do her own auto repairs. Mary Sinclair, wife of a Detroit auto worker, has taken a part-time job as a housekeeper; her mother makes most of the clothes for the couple's two children, and Mary takes the kids...
...reliable independent analysts to study them if the star has no expertise in the subject. Following those rules might be easy enough for Farrah Fawcett-Majors; any independent analyst would confirm that she looks ravishing wearing Fabergé cosmetics. But can O.J. Simpson really be sure that Hertz makes rental cars available as quickly as he says in those airports he hurdles through...