Word: reided
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...Little. But big women in big jobs, while they might be shining examples, are ot Mrs. Reid's sole interest. Keenly attentive was she to a Conference speaker who dealt with the whole army of U. S. women workers, which has mounted from 5,320,000 at the Century's turn to double hat size today. Equally significant was he swelling proportion of professionals in the ranks: 9% in 1910, 40% in 1930. But woman's place in business and industry is not helped by the fact that the number of women in jobs is today greater...
Sixth Floor. Full of pride over the success of the Conference, and full of congratulations for "Missy" Meloney, to whom she gave all credit, Helen Rogers Reid lost no time getting back to the Herald Tribune Building a block from Times Square. Her office is in a corner of the sixth floor, one story above the city room. It is a man's room. Seated in a man's chair, at a man's desk, Mrs. Reid looks singularly small and frail. Tiny she is; frail she is not. Her grey hair is bobbed and waved...
Such were the surface qualities, coating innate efficiency, ambition and commonsense, which Helen Rogers of Appleton, Wis. carried out of Barnard College 31 years ago. She wanted to teach, but Elisabeth Mills Reid, handsome, gracious wife of Editor Whitelaw Reid of the New York Tribune, wanted her as social secretary. Wisely she chose Miss Rogers. When President Theodore Roosevelt in 1905 sent Whitelaw Reid to the Court of St. James's, Secretary Rogers went along. There she met the Reid's fun-loving Son Ogden, just out of Yale. Mrs. Whitelaw Reid, who had a deep affection...
Home in the U. S., Helen Reid bore three children. One died of typhoid at the age of nine. Son Whitelaw is now at Yale, Son Ogden Jr., 9, in boarding school. Mrs. Reid slaved for women's suffrage until 1918 brought victory. Then her husband said to her: "You are freed from your suffrage work and responsibility. The Tribune needs you; come down to the office and work the paper's success out with...
...Reid went out on the street and solicited advertising for two months be fore assuming an office in the Tribune. She then took charge as advertising director, knowing how to whip her staff into a lather of energy they never suspected in themselves. In 1924 the Tribune absorbed James Gordon Bennett's Herald, which the late unlamented Frank A. Munsey had run into the ground, and Mrs. Reid acquired new responsibilities. At 52 she is still advertising director, firing her sales force with 9 a. m. pep talks every Monday and keeping them stoked through Saturday noon. Though...