Word: regulatee
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Although legislators have for some time protected children from advertisement of regulated substances--such as tobacco or alcohol--this is the first relatively high-profile attempt of psychologists to regulate their own participation in the marketplace.
Recent legislation, passed to regulate tobacco advertising, testifies to the widespread concern about the vulnerability of children.
One of these self-regulating mechanisms is the Children's Advertising Review Unit (CARU), a program run by the Better Business Bureau that reviews and attempts to regulate advertising directed at children.
Nader points out that few people have actually seen or heard about this latest attempt to regulate commercialism.
Some seniors, though, self-regulate. They don't drive at night or on busy highways. "I know what hours to go out and get ahead of those young people," says Mildred Mosely, 74, a retired nurse from Oakland, Calif., who cut back on her driving after cataract surgery.