Word: regularizing
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Dates: during 1960-1960
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...space is a tough neighborhood for frail balloons. Microscopic meteorites punctured Echo's skin, allowing the gas inside to seep out. Sunlight exerted a slight but persistent pressure. Gradually Echo lost its regular shape; flat places and wrinkles appeared on its shiny surface. "She's prune-faced already," says Richard Slater of G. T. Schjeldahl, Northfield, Minn., the company that made the balloon. When Echo turns deliberately about once in eight to ten minutes, flat places sometimes act as mirrors, making the sun's reflection momentarily brighter. Wrinkled places dim the reflection. The radio waves that...
...canned milk for animals, develooed by onetime New York Advertising Man Arthur D. Talbott. While conducting market research on milk use, Talbott discovered that 25% of evaporated milk was bought to feed animals, realized that there was a rich market for a special pet milk. It is cheaper than regular canned milk and better for an animal's nutrient needs...
...remote as the moon. Maggie was the eldest of six children of George and Carrie Chase, a working-class couple in Skowhegan, the picturesque mill town on the Kennebec. George operated a one-chair barbershop with a gilt-framed mirror and a shelf of personal shaving mugs for his regular customers. The family lived next door in a maple-shaded, five-room frame house, and as a small girl, Maggie learned how to shave and cut the hair of the country bumpkins who filled the barbershop on Saturday afternoons...
...campaign with him, but rather than risk missing a vote, Maggie chose to stick by her front-row desk. Most G.O.P. Senators would have run to Nixon's side, but Maggie runs her own show, with her own organization in Maine, and pays little heed to the regular state machine or the National Committee. She turned her back on the Republican Convention last July, chose to mend her fences in Maine instead...
Less Bother & Bookkeeping. But the bulk of the charter flight boom reflects the growing U.S. passion for seeing new places. The airlines like charter flights because they keep equipment in use during the off season. The flights entail less bother and bookkeeping than regular flights, since an entire plane is chartered for a flat rate (e.g., $22,000 for a DC-7C seating 79) to a group that collects the money from its members, handles the tickets and seating. For the economy-minded traveler, charter flights offer the equivalent of first-class service (meals include hors d'oeuvres, filet...