Word: regularized
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...nightclub-related lawsuits and arrests, more than the usual superstar griping, and a spectacularly unusual betting scandal involving a previously unknown referee named Tim Donaghy, who first attracted the suspicion of investigators when he called a traveling violation. (Talk about previously unknown!) But now all is well, because the regular season begins Tuesday night, when the champion San Antonio Spurs with center-of-the-moment Tim Duncan take on the Portland Trail Blazers with center-of-the-future...uh...Joel Przybilla...
Neither the driving rain nor the lackluster play could douse the enthusiasm at London's Wembley Stadium on Sunday, where the New York Giants edged the winless Miami Dolphins, 13-10, in the first NFL regular-season game played outside the Americas. American football has touched down across the Atlantic - and it brought its penchant for pageantry along with it. A 26-foot animatronic version of Jason Taylor, the Dolphins standout defensive end, stood sentry over the parking lot as a capacity crowd of 81,176 streamed in. Fireworks punctuated player introductions, and a pop band performed at midfield before...
...successful at home, the league has yet to find an effective formula worldwide. Foreign markets account for less than 5% of the nearly $7 billion in annual revenues the NFL takes in. Last October, NFL team owners approved a resolution enabling the league to stage up to two international regular-season games per year through 2011. Sunday's game comes two years after the NFL's first international regular-season contest, in Mexico City, which drew a league-record crowd of 103,000. That event's success has spurred a more than 20% annual increase in revenue derived from Mexico...
...large and sustainable fan base would be incredibly difficult," says Simon Chadwick, professor and director of the Birkbeck Sport Business Centre at the University of London. That won't deter them from trying. The NBA, which in 2006 plucked its top draft pick from Italy and featured 2007 regular-season and Finals MVPs from Germany and France, can "absolutely" grow to rival soccer's popularity in Europe, says Heidi Ueberroth, president of global marketing partnerships and international business operations. The league derives 10% of its revenue from foreign markets, and basketball is already the third most-played team sport...
...primarily a consequence of a First-World lifestyle. It is not inevitable, even in the West, that all women must accept a 1 in 10 lifetime risk of the disease. In light of increasing evidence that the risk of breast cancer can be significantly reduced by simple dietary changes, regular vigorous exercise and reduced alcohol consumption, we as a society owe it to our daughters to alter our lifestyles. We should be thinking much more ambitiously about prevention rather than the costly and disappointingly ineffective strategies of cut or burn and poison that the conventional war on breast cancer...