Word: reader
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...almost every issue, Playboy magazine has run a full-page house ad asking the slightly rhetorical question: "What Sort of Man Reads Playboy!" The answer assures advertisers that the Playboy reader, in his quest for the good life, spares no expense. In a way, the same has been true of Playboy Enterprises, Inc., the haphazard corporate empire spawned by the magazine that Hugh M. Hefner founded with several hundred borrowed dollars in 1953. Over the years, PEI has spent millions to give substance to Hefner's sensate fantasies; today Playboy Enterprises include hotels, clubs, movie, record and book publishing...
Lownes has no authority over Playboy magazine, which still brings in well over a third of corporate revenues. Playboy's circulation peaked at 7 million in late 1972; during the past six months it has averaged 5.8 million, one of the greatest reader losses in magazine history. Since that is below the circulation guarantee of 6 million, Playboy has offered to give credits to advertisers; ad revenue in the past six months has run 7.5% below a year earlier. A basic problem, ironically, seems to be the success of the sexual revolution that Hef ner worked so hard...
DECTER might have been more convincing had she relied purely on fiction. Much of the best literature has elements of sociology implicit in it. But if readers are to draw parallels between characters and themselves, there must be some way to identify with the characters. The characters in Radical Children never attain the depth necessary for such identification, for the prefatory letter clearly distinguishes between the reader and the read--and anyhow who is willing to identify with a character named "the girl" who has been labelled "The Pothead...
...professional skeptic. The historian's fussing over documentation may be too detailed for any but devotees of failed crusades. But the skeptic's portrait of Parnell and Kitty has enough point to deflate the legend without ruining it, making the doomed lovers wholly credible to a modern reader...
...lover's finicky stomach with the best English food, fussed over his frequent colds, and emptied his pockets when he came home from the wars. When he had to be away, he wrote her "Dear Wifey" notes asking her to be a "brave little woman"-letters, one reader has observed, "such as a kitchenmaid might receive from the underfootman...