Word: reader
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...Chairman Whittle's gala announcement: "After 13 years, we have come back into the black." Established magazines, once they falter, are rarely able to turn around, and Esquire falls between two categories of periodicals, general interest and men's, that have been hit especially hard by reader defections. Playboy (circ. 4,250,000) and Penthouse (circ. 3,454,000) have each lost more than 12% in circulation; Esquire's nearest rival, GQ (for Gentlemen's Quarterly), is growing (circ. 558,000, up 7.5%) but has deliberately shifted from a clotheshorse consciousness to deal, like Esquire, with...
...typical Esquire reader, according to an independent survey, is a male college graduate between 25 and 34 who earns $33,000 in a managerial or professional job. In addition to fiction and some semiserious journalism, the magazine provides advice on trendy places to live (Santa Fe, for women and scenery), chic collectibles (signed handcrafted furniture), modish cookery and backpacking...
Unfortunately, Walter LaFeber's Inevitable Revolutions does little to relieve this sense of anguish. Barraging the reader with too many unimportant names and dates, the book describes two centuries of U.S. involvement in Central America with the depth of a high school textbook. Although LaFeber outlines and criticizes the major currents behind U.S. policy he offers no escape from the not-so-merry-go-round in Central America at a time when alternatives are needed most...
...general populace, it would seem that no rivalry existed whatsoever. The Reader's Guide to Periodicals for March 1982 to February 1983 listed 20 articles in the press about Harvard, and only six about Yale. To be convinced that one school captures the popular imagination than another, one need only note Hollywood's preoccupation--Love Story. A Small Circle of Friends. The Last Convertible. The Paper Chase--have all centered on life along the Charles. A Yale spokesman recently could not recall a single full-length movie about his school, but countered that "Love Story was written at Yale...
...longing for an aristocracy, the buried dynastic, monarchical urge. "Jack is the first Irish Brahmin," said Paul Dever, a former Massachusetts Governor. He had both Harvard and Honey Fitz in him. He was an intellectual who could devastate any woman in the room and devour Melbourne in a speed reader's blitz and curse like the sailor that he also...