Word: reader
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...decades later -- as well as the validity of a German-issued identity card supplied by the Soviet Union. Though Teicholz persuasively unravels Demjanjuk's alibi (he claims he was a German prisoner of war at the time), the author handles the task a bit too eagerly, often telling the reader what to make of the evidence, which piles up "like the corpses in the pit." In fact, some observers express lingering doubts about whether Demjanjuk was really Ivan the Terrible...
...many magazines are like microwave cheeseburgers: quick, convenient and bland. Yet one quirky exception has been eminently successful at putting spice in the American reading diet: the Utne Reader, an alternative Reader's Digest stuffed with provocative articles gleaned mostly from the country's left- < leaning and fringe press. Founded six years ago, the Minneapolis-based bimonthly has become a handbook for baby boomers, new agers and whole earthers, as well as the odd eclectic middle-of-the-roader. Says television essayist Bill Moyers, an inveterate reader: "I wish I had invented it. It's sort of like an underground...
...something of a fast track. In a brutal economic climate for magazines, Utne Reader's circulation has tripled in the past three years, to 204,000, making it one of the nation's fastest growing periodicals. Ad pages climbed more than 160% over the same period. The Reader hawks products like Birkenstock sandals, Gevalia coffee and "socially responsible" mutual funds while banning alcohol...
...After a false start in architecture school, he started work as an ad director with East West Journal in Brookline, Mass. He left in 1974 to help start another alternative publication, New Age Journal. After a stint as a Manhattan literary agent, Utne returned to Minneapolis and started the Reader as a newsletter, which soon blossomed into a hefty 128-page digest...
...magazine was nominated two years ago for a National Magazine Award, and Utne has plans to increase circulation to 500,000 by 1995. The readers are the kind that advertisers slaver over -- average household income nearly $70,000, 80% college graduates and 62% professionals or managers -- but success carries an inevitable cost. Some of the magazine's early quirkiness is gone, and a few signs of middle-age complacency are appearing. Although Esprit clothing ads have not yet overwhelmed plugs for homeopathic remedies, the Reader is almost obsessive in its baby boomerism, with recent covers on dream houses, good schools...