Word: reader
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...these, will you? Give me the list of finalists in the morning." While this may sound extreme, it illustrates the point: the average cover letter and resume really do only get 60 seconds of review. A long cover letter is laborious; a powerful and succinct cover letter encourages the reader to spend more time on the applicant's materials...
...Make it interesting. Let the reader know that you've really thought about why you're the perfect one for this job and this firm. Resist the temptation of "I am interested in pursing a career in consulting because I seek exposure to a broad range of industries." While it may be true, it is the standard opening line of consulting cover letters. Try to differentiate yourself--everyone wants to hire the uniquely suited candidate...
...reader is all too aware that during one of these visits Rhett will break down and acknowledge that he still loves Scarlett desperately (although it is hard to imagine why). When he finally does, one feels a sense of relief that the chase, and consequently the novel, is finally over...
...natural flow. Occasionally in all these switch-eroos the author gets lost. For example, in the midst of a third-person narrative, he writes, "It does seem almost toasty. The fire is crackling brightly..." Who finds the fire toasty? Frank? His wife, Jena? Although Kaplan might know, the reader certainly does...
Fortunately, Coupland leaves the reader with a few glimmers of hope. Characterized by Andy's younger brother, the next generation (Coupland calls them Global Teens) seem much more comfortable in our world of shopping malls...