Word: reader
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...picking and choosing which parts of a 20 year career to share with the reader, Brook is more willing to dwell on the details of town politics, printing equipment and circulation figures than he is ready to bare the details of his private thoughts, his family life, his divorce and remarriage...
...skyrockets. Great, arcing bursts of language streak across not just pages but whole chapters. (On pollution: "Maroon-brown patinas of condensing air . . . the noxious residue, the breakdown skeins of hydrocarbon linkages . . .") Then, before the afterimage can fade, the bedazzled firmament detonates again in grander, wilder colors. Great stuff, the reader thinks, and does anyone have an aspirin...
...execution. Ads like Atwater's infamous Willie Horton spots and Sen. Alphonse D'Amato's (R-N.Y.) vicious attacks in '92 weren't like the cheerful Wellstone spots. They were vitriolic and penetrating; they burned their way into the memories of television viewers. To the standard newspaper reader or radio listener, a negative ad might look a little too much like the Republicans, at it again...
...without criticism of the piece, however. "My overall reaction is that the best way to get circulation for any magazine is to refer to the Harvard Business School. It's like catnip for the reader, especially if the news is bad," Alpert said...
...Broadway melodist Andrew Lloyd Webber, about whom he wrote a 1988 TIME cover story as well as a book, Andrew Lloyd Webber: His Life & Works (Abrams). "Classical music suffers from an image of snobbism," says Walsh. "I've always tried to make it approachable -- to present it to the reader, not as a rarefied art form but as something everybody can participate...