Word: reader
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Being a subscriber and a consistent reader of your much-admired "mag" I think it is within my province to criticize your remark on p. 23 of your Nov. 16 issue of TIME in regard to motion picture heads commenting on RKO-Radio combine in which you state and comment upon comic-strip remarks of Jewish motion picture heads such as "Vait till ve see vat Radio vill...
...Secular in appearance but convenient to the eye are its single-column pages, dialog in quotation marks, with subtitles and paragraph headings; verse numbers are set in the margins. Its advertised modernity caused captious critics to hunt up expressions which are not current in the U. S. A Chicago reader, for example, found "footpad" (see below) and triumphed briefly until it was discovered that the Chicago Tribune currently uses the word...
...advertising lineage until only Macfadden's tabloid pornographic ranked below it.* The men at the Post have worked valiantly to keep up with their lusty competitors, the Sun and World-Telegram. (Hearst's Journal, "America's Greatest Evening Newspaper," is for a different class of reader.) They advertised heavily the able writings on Russia of Correspondent Hubert Renfro Knickerbocker. They reproduced facsimilies of their front pages in morning newspapers, in an effort to show that late editions of an evening paper has all the important news that appears in the next morning's paper. Recently they...
Persons who are literary-minded read magazines like The Bookman, The Saturday Review of Literature, The Colophon, But the booklover and the average reader may be completely different persons. To serve the varied interests of those who patronize bookstores a new monthly magazine appeared last week called Gentle Reader, "a single periodical that would keep [the average reader] completely in touch with the world of books and also present to him within the same covers all the reasonable diversions of modern life...
...spots the author's craft becomes stagey and he permits here and there an anachronism of expression in the mouth of a character. Perhaps the greatest tribute payable to books of the sort can be paid to All Ye People. Though living in the time of the fulfillment, the reader feels not triteness in the prophecy he has seen realized. He finishes the book with a sense of anticipation and exultation, exultation skin to that of John Bray as he rides hard to join Clarissa on the final Westward road. And 'all ye people' clap their hands...