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Word: reader (lookup in dictionary) (lookup stats)
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...life of an average New Yorker (TIME, Dec. 18). . . . A cousinly misunderstanding is no fault of the average journalist. The average editor who employs Englishmen to write about you and Americans to write about the United Kingdom is not really to blame. The poor fish is the average reader who on both coasts of the Atlantic selects the worm to taste before he swallows the hook. Even you, mighty angler that you are, must not tell them the bait is phony; otherwise, we shall all go short on Fridays...

Author: /time Magazine | Title: Letters, Jan. 29, 1940 | 1/29/1940 | See Source »

...trouble is that using fingers and toes Reader Shishkin can't count far enough...

Author: /time Magazine | Title: Letters, Jan. 22, 1940 | 1/22/1940 | See Source »

...Actress Cornell-slightly the older of the two-told her life story; this week appears Actress Hayes's. It is told, not by 39-year-old Helen herself, but in a series of letters from her 63-year-old mother to her ten-year-old daughter.* For the reader who can grit his teeth against all Grandma's "Mary darlings" and "Mary sweets," and survive all her gushing over Helen, the method has its points. It saves Helen from having to blow her own horn, and it makes for a fairly frank, highly chatty tone...

Author: /time Magazine | Title: The Theatre: Grandma Writes a Book | 1/22/1940 | See Source »

...little modest specification would sometimes help Aikman's survey, for though the reader may learn from him that foreign investment in Argentina is $4,432,000,000, the reader must turn to Miss Carr's Primer for names of U. S. corporations involved (Du Pont and Elizabeth Arden are two). Pertinent and electrifying are the bits of "U. S. Colonial" chitchat that Reporter Aikman picked up over highballs in South American capitals. Samples...

Author: /time Magazine | Title: Books: Rediscovered Continent | 1/22/1940 | See Source »

...enormous portions of South America there is no question whether animals or humans have the upper hand; no white man has ever moved there, and the Indians themselves hide from the insects, and cross the streams in fear. The world there, in human terms, is scarcely yet begun. The reader who cares to gain a smattering of what does live there, and how, can get an excellent layman's start with Naturalist Cutright's book...

Author: /time Magazine | Title: Books: Rediscovered Continent | 1/22/1940 | See Source »

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