Word: reader
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Although the front pages have been attractive, the make-up has not been consistently good. Occasional inside pages present the unrelieved gray of long banks of type, without pictures, charts, or anything else to encourage the reader. When the National Observer uses pictures, it uses them well; the page-long photograph of the Saturn rocket on the front of the first issue is striking, as is a huge shot of the Matterhorn in the second. But there still remain long stretches of unbroken type, which simply will not be read...
...part, this difficulty is due to the great size of the National Observer, and its six-column format. (Most newspapers have eight columns.) The page is as long as the New York Times, and about an inch and a half wider, which means the reader practically has to spread the paper out on the floor to be able to handle it. The columns, therefore, are unusually wide, with two results: the type is hard to read, and pictures, if used at all, almost have to be on the gigantic side...
...Observer can cut down on the length of its major articles, tighten its writing, and abandon the encyclopedic approach, it might actually serve an important informational function. Diversionary features alone will not hold reader interest; the heart of the paper must be made attractive also...
...National Observer fairly inundates the reader with a mass of unevaluated detail. Its longer news stories read as though a Friday story had been tacked on to a Tuesday story, and a feature article added to that. The reader finds no synthesis, no logical ordering, but merely a chronological repetition of recent happenings...
RARELY does a work of historical scholarship dealing with a small and relatively unknown segment of international relations become an exciting personal drama for the reader. Richard Ullman's Intervention and the War, a history of Anglo-Soviet relations from November 1917 to November 1918, is such a drama--one whose characters include British diplomats, Japanese generals, Czech troops and Bolshevik leaders. Its setting stretches from London to Tokyo, from Archangel to Baku...