Word: reader
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...appear to be publishing a middle-aged magazine for middle-aged readers," scoffed one reader after a look at the advance galleys of a new quarterly, The Public Interest. On thinking it over, Editors Daniel Bell, 46, and Irving Kristol, 45, took the crack as a compliment. "Young people tend to be enchanted by glittering generalities," they wrote in their first issue last fall; "older people are inclined to remember rather than to think; and middle-aged people, seasoned by life but still open to the future, do seem to us-in our middle years-to be the best...
Affairs at State does not make encouraging reading for anyone interested in the U.S. Foreign Service, especially for anyone interested in a lifetime career in the Service. But the casual reader should soon some to an understanding of precisely why American diplomacy today so often tends towards the abysmal...
Printed journalism discovered long ago that one of its chief functions was to present concise as well as comprehensive coverage of a story, to spare the reader the nonessentials. Electronic journalism, however, has had a hard time learning. Nothing beats the way TV can cover a presidential inauguration, for example, or the final minutes of a space-launch countdown. But what about continuous live coverage of less dramatic events...
...telling Coach how he managed to shake the field. It was a rough world, not just on the picket lines but in the interminable ideological warfare among the power addicts on the outer fringe of communoid politics. This kind of politics seems as dead today as Joe Hill. The reader will wonder how, among his chosen society-the failed saints, moral riffraff, ignorant zealots, sex addicts and refugees from bourgeois society who people his book-Rexroth almost alone seems to have survived as his own man, still spouting verse and invective, and still in splendid spiritual health...
...which may be several hundred pages long. Specialized books of non-fiction don't need eye-catching jackets, for scientific and scholarly works are usually purchased for their academic reputations. The jackets of such books must convey simply the competence of their contents through sober design. But the typical reader of fiction is looking for entertainment, so fiction jackets must promise reading pleasure to undecided browsers...