Word: reader
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...GAME, by Julio Cortazar. This Argentine author thinks only the unthinkable and imagines the weird and the baffling. These 15 stories, one of which was made into the movie Blow-Up, alternately amaze and appall the reader...
...field-whether it be computers (see U.S. BUSINESS) or toxicology (see MEDICINE) or catechetics (see RELIGION) or sailing-and turning it into a story that a non-expert can understand is a facet of our job that we consider of major importance. Bridging that language gap between specialist and reader often, if not always, can be done best by people who are not necessarily experts in the field under discussion...
...Times has become a "newspaper" by broadening its appeal. No longer does it smugly boast "Top people read the Times." They still do, but now the paper lures younger and even non-U readers. Billboards and subway posters picturing an overalled mechanic proclaim: "It took Bill Sawyer twelve days to discover that he was a Times reader...
...Does she ... or doesn't she?" asks one of advertising's most familiar and titillating slogans. The question, as every reader of advertisements knows, refers to artificial hair color-and the odds on an affirmative answer have dropped from 15 to 1 to 2 to 1 since Miss Clairol first asked it eleven years ago. Sales of tints, rinses and dyes have risen from $25 million to $186 mil lion a year. So popular is their use that some states no longer require women to list their hair color on their driver's licenses. Now industry-leading...
Victory is his replay of the 1942 Battle of Midway, in which seven Japanese and U.S. ships went down. Through these pages, the reader feels the dizzy tilt of every sinking...