Word: reader
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...that pass for plot and which, like Faulkner, Gardner feeds his public in small chunks to keep them turning pages. What matters, of course, are the Hodges themselves, whose various minds and lives Gardner inhabits for hours, days and years until, when the book is at its best, the reader breathes in their world, feels their heartbeats and through them absorbs an extraordinary meditation on America's past hopes projected upon its present fears...
...Faulkner's Sartor is as they might have been written by Samuel Taylor Coleridge. Bulging with genius and philosophy, the poet paints the dusty jailhouse and the bumptious mayor of Batavia, N.Y. He records the hairs in the disappointed husband's stew, quotes upbeat statistics from the Reader's Digest. But with the same acceptance of reality he observes the growling of the mastiff bitch as dark spirits pass, repeals the laws of gravity at will and marks the fall of the dead ("And every soul, it passed me by, like the whizz of my cross...
...knows the intricate workings of a Matabele law court and the curious fact that baboons teach their young to count aloud to the number three (but not beyond, because to baboons all numbers higher than three are simply "a hell of a lot"). Van der Post is right: the reader finds with great pleasure that such knowledge does thaw the civilized imagination...
Showplace. Nor was this enough. By the '50s, LIFE had grown big enough to tell a joke on itself: I'm a writer for LIFE. Really? I'm a photographer for the Reader's Digest. In truth, the magazine had been a showplace for fine writers for more than a decade. Now, it had a fan letter from the Papa of them all. "I'm very excited about the book and that it is coming out in LIFE," said the letter. "That makes me much happier than to have a Nobel Prize. To have...
...recent years, television's competition for reader attention and the advertising dollar grew ever more formidable, and there was tough competition for magazines of more sharply defined audiences. Look, which appeared as a frank imitation two months after LIFE, shrank its biweekly circulation from 7,750,000 to 6,500,000, and concentrated on metropolitan areas. Nevertheless, it folded 14 months...