Word: reactional
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Twixters expect a lot more from a job than a paycheck. Maybe it's a reaction to the greed-is-good 1980s or to the whatever-is-whatever apathy of the early 1990s. More likely, it's the way they were raised, by parents who came of age in the 1960s as the first generation determined to follow its bliss, who want their children to change the world the way they did. Maybe it has to do with advances in medicine. Twixters can reasonably expect to live into their 80s and beyond, so their working lives will be extended accordingly...
...frail. The most famous reaction to disaster is that poignant cry from a radio reporter sent to cover the landing of the airship Hindenburg in New Jersey in 1937. Suddenly it goes up in flames. Bodies burn and fall pitiably. "Oh, the humanity!" Everyone has heard the cry, but it is puzzling. It has little logical meaning. It is but the primal expression of anguished fellow feeling for the fate of unknown human forms falling from the sky. At times like that we literally feel the humanity...
...Gutierrez asked Jenness to join the Kellogg board, where he became one of the more vocal advocates of the turnaround strategy. Kellogg had been suffering at the hands of consumers who were flocking to cheaper cereals--or finding other things to eat altogether. The company's initial reaction was to discount, which only hurt the bottom line more. At the core of Gutierrez's fix-it strategy was a shift in financial goals: instead of focusing on the number of pounds of product sold, executives started looking at performance in terms of dollars. As a result, the company put increased...
Going forward, Jenness will need to retain key players like COO David Mackay who were passed over for the top job. And then there is the challenge of anticipating Americans' fickle eating habits. Jenness was in the boardroom for Kellogg's reaction to the low-carb craze--cereals with a third less sugar and products like low-carb Eggos--but that trend is increasingly in the rearview mirror. What's next? General Mills is betting that broader health consciousness is here to stay and is in the process of converting its brands to whole grains. Kellogg will instead churn...
...OTHER HAND, YOU'VE BEEN CALLED "THE SWAMI OF THE RICH, HIP AND FAMOUS." YOUR REACTION? I think the lesson in all of this is to be independent of both the good and bad opinions of others. Then you're free...