Word: reached
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Dates: during 1990-1990
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...sampling devices may lack human warmth, but they never tire. Says Nabisco's Allan Falvey: "Most sampling programs last a couple of days and reach only 15% of a store's customers. These machines are in a store 24 hours a day." Nabisco says that when new products have been promoted by Samplers, sales doubled within a month...
...mostly about survival. A person under 30 with a college degree will earn four times as much money as someone without it. In 1973 the difference was only twice as great. With the loss of well-paying factory jobs, there are fewer chances for less-educated young people to reach the middle class. Many dropouts quickly learn this and decide to return to school. But that decision costs money and sends many twentysomethings back to the nest. Others are flocking to the armed services. Private First Class Dorin Vanderjack, 20, of Redding, Calif., left his catering job at a Holiday...
Marketers are confounded as they try to reach a generation so rootless and noncommittal. But ad agencies that have explored the values of the twentysomething generation have found that status symbols, from Cuisinarts to BMWs, actually carry a social stigma among many young adults. Their emphasis, according to Dan Fox, marketing planner at Foote, Cone & Belding, will be on affordable quality. Unlike baby boomers, who buy 50% of their cars from Japanese makers, the twentysomething generation is too young to remember Detroit's clunkers of the 1970s. Today's young adult is likely to aspire to a Jeep Cherokee...
...natural development of the summit's overriding theme: to persuade the Kremlin's leaders that NATO, born 40 years ago as a specifically anti-Soviet alliance, today has only the most peaceful intentions toward the U.S.S.R. As the closing communique put it, "The Atlantic community must reach out to the countries of the East which were our adversaries . . . and extend to them the hand of friendship...
...Gorbachev could use the NATO communique to counter his critics inside the Kremlin. Bush's counsel: "I think ((Gorbachev)) will say, 'Look, NATO has indeed changed in response to the changes that have taken place in Eastern Europe' . . . I would think he could say, 'We've been right to reach out as we have tried to do to the United States and . . . to improve relations with countries in Western Europe. They're changing, they have now changed their doctrine because of steps that I, Mr. Gorbachev, have taken.' And I'd get on the offense and then let the rest...