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Largest Loss in Points: Gillette Safety Razor; U. S. Industrial Alcohol second...
With fanfare of a $10,000,000 advertising campaign, Gillette Safety Razor Co. (oldest, largest) last month announced a new razor, a new blade, promptly proceeded to distribute them. Last week gloating Gillette advertisements said: "We had planned to produce 80,000 of the new razors daily. We have found it necessary to increase this to 100,000 a day." Earnings for their first 1930 quarter were $2,164,348, compared to $4,531,218 in 1929. The decrease was attributed to the cost of preparing the new blade and razor. Jubilant none the less sounded Gillette though, as nearly...
This was the Probak "butterfly" blade (so called because of a filigree design in its center), invented by Henry J. Gaisman (also inventor of the autograph system used in Eastman Kodaks), chairman of AutoStrop Safety Razor Co., manufacturers of Probak. This blade, which fits the Gillette razors, was patented in 1928; a patent was reissued for it in January 1930. New Gillette blades bear the legend "Patents Pending," are, therefore, not patented...
Gillette-Schulte. All manufacturers like to have retail salesmen push their products. Last week Schulte Retail Stores Corp. sued Gillette Safety Razor Co. for $125,000, due as a quarterly payment for aiding sales of Gillette blades. Gillette filed a countersuit, maintaining that far from pushing Gillette sales, the Schulte stores were instead endorsing Dunhill razors, in which, claimed Gillette, D. A. Schulte, Inc. was largely interested...
Although the investigation of what happens to old razor blades seems to have come to a standstill, Dr. Young of the Animal Rescue League has tracked down a mystery which has in the past been equally baffling, in bringing to light the fato which overtakes the wayward cat. According to Dr. Young, these unfortunate felines usually meet an untimely death "on the vivisection table." The significance of this conclusion can scarcely be exaggerated, for it completely explodes the prevalent theory that the absence of such missing pets is due as a rule to protracted honeymoons, to aspirations for a musical...