Word: razors
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...Japan but represents death in Burma; and on Formosa, despite the political connotations, red is considered a lucky color, and advertisements abound in crimson. Africans, along with admiration for anything "new from America," have extremely literal reactions. Gillette is a heavy seller because it uses wrappers that depict a razor blade slicing a crocodile in half to emphasize sharpness. But literal-mindedness can be a problem. After her first glimpse of television, one native woman asked: "When all the good men have killed all the bad men, why do they rush off to clean their teeth...
...battle of the blades is raging among major U.S. razor manufacturers, all of whom have introduced a long-lasting but costly stainless steel product. No matter which razor gets the edge, the steelmakers of Sweden stand to benefit, for they supply the stainless steel used in 90% of the blades...
Prized Order. Of Sweden's 30 steelmakers, two dominate the stainless blade market. One is Sandvik Steel Works, a $100 million-a-year company that sells more than half of the world's regular razor-blade steel. Its far-traveling president, Engineer Wilhelm Haglund, 60, made several flying trips to Boston in the past year to win the prized order to become Gillette's prime supplier for stainless...
...found them irregular in quality. A sudden and tremendous demand began a year ago, after Britain's Wilkinson Sword Ltd. brought out a blade coated with silicon plastic to make it smooth as well as sharp.* Wilkinson's steel comes from Uddeholm, which also supplies American Safety Razor and Schick. Under its research-minded president, Wilhelm Ekman, 51, Uddeholm has quadrupled its stainless blade output since 1961, now produces 80% to 90% of Sweden's stainless blade steel, and has annual sales of $109 million...
...from the steel experts to those shavers who take a sporting glee in eking out as many shaves as possible from a single blade: rinse but never wipe the blade, because that removes the silicon coat and causes the razor to snag on the beard...