Word: rayon
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Snia Viscosa (Societa Nazionale Industria Applicazioni Viscosa) is one of the world's great makers of synthetic fibres, employs 14,000 workers in 16 factories scattered over Italy. Long a rayon producer, Snia Viscosa also markets Snia-fiocco, fibre made from wood pulp (TIME, Nov. 5, 1934). Snia Viscosa's newest concoction is fibre made from milk, which it calls lanital and claims is equal in appearance and quality to wool. Princess Caetani calls herself lanital's "social representative" in the U. S. A familiar milk product is casein, of which in the U. S, alone...
...plans to begin by sending its fibres to the U. S., eventually will build U. S. factories. U. S. representatives are the big New York firm of Meyer & Marks Yarn Co. Inc., whose president, Jack W. Block, likes to assert that lanital will do to the wool business what rayon had done to the silk. U. S. woolmen, absorbed with more immediate troubles (see p. 75) last week produced no retort to this other than the findings year and half ago published in the bulletin of the National Association of Wool Manufacturers by Chief Chemist Von Bergen of the Forstmann...
...disintegrating in the tub, inferior materials cost laundrymen some $6,000,000 a year; dry-cleaners some $16,000,000. And even the best rayon must be washed and ironed differently from silks if it is not to be injured. Women's clubs as long ago as 1920 were abuzz over the matter and in 1921 the General Federation of Women's Clubs adopted a truth-in-fabrics resolution. Last year the New York City Federation of Women's Clubs, through a committee headed by Miss Jaffray, sent a petition to Washington demanding that all goods have...
...rules, rayon producers are ordered to label their goods specifically throughout the manufacturing and distributing process. If a scarf is part silk, but mostly rayon, it must be labeled "rayon-silk." If it is mostly silk it is to be labeled "silk-rayon." Makers who have sought to avoid the stigma that sometimes is attached to the name rayon by concocting trade and process names like Celanese, Bemberg and acetate may still use them, but must also label the goods as rayon. Sample: "Bemberg-rayon...
...immediate legal weapon to force rayon producers to obey the rules,* but the National Retail Dry Goods Association was last week urging all its members to do so. The N.R.D.G.A. regards fibre identification as one more inevitable manifestation of the consumer research and protection movement that has been spreading through the U. S. for the past decade. But many a rayon man, forced into expensive changes of his production and advertising systems, thinks differently, and various rayon groups have spent the three weeks since the original FTC decision trying hard to get it altered. Last week Erwin Feldman, counsel...